Sr. Marketing Operations Manager

Summary:

DG Marketing is searching for a Sr. Marketing Operations Manager to lead the delivery in customer projects for Marketing Operations & analytics. The Sr. Marketing Operations Manager is a customer facing role focused on understanding the big picture and related priorities, and then identifying how to impact this through operations. If you are analytical and growth-minded, enjoy trying new things, and proactively identifying opportunities that accelerate impact you will thrive in this role.

Compensation Structure & Work Life Balance:

This role is particularly suited for marketers who are high performing individuals, self-directed & recognize the value of a work life balance. Specifically, we support your choice to either make as much money as you can or take time off when you need.
It’s project-based which means you can take as many projects as you can handle. More projects = more income.
This is a remote position, so you can be based anywhere in the world as long as you are willing to work in our customer’s time zones.

Responsibilities & Skill Development Resources:

Overall Responsibilities:

Serve as the dedicated Sr. Marketing Operations Manager for our customers (primarily SaaS companies).
Deliver on consulting engagements, host (MAP Specific) office hours, effectively communication across the marketing and broader organization & orchestrate necessary components for marketing technology strategies to come to fruition
Work closely with the Customer to meet project deadlines and deliver quality deliverables
Manage the delivery of client projects from end to end
Assess various systems and analyze trends, insights & desired changed behaviors
Interview stakeholders & provide summary of business priorities
Understand the big picture of a customer’s current state, ideal future state and the roadmap to get to the future state.
Presenting findings to clients and other key stakeholders

Deliverable / Responsibilities:

Technology – Develop and execute marketing technology strategy. Audit and evaluate existing marketing technology stack with respect to lead processing, measurement instrumentation, automation capabilities, and overall value to the business. Direct implementation of new technologies according to business goals.
Funnel Science - Build and maintain pipeline model, demand generation model, and predictive models for the organization. Aligning the Marketing organization priorities to the broader business initiative through demand modeling and goal setting. Optimize funnel processes, procedures, and standards to maximize funnel efficiency.
Process – Establish processes to support a world class marketing organization and enable efficiency both today, and as the team scales. Work hand-in-hand with sales operations, and sales leaders to ensure an effective lead development and hand-off process that maximizes marketing ROI.
Analysis – Own the reporting engine and analysis for marketing programs, working with marketers to evaluate results and identify opportunities for growth and expansion. Collaborate cross-functionally to deliver company wide pipeline metrics and analysis to management and executive stakeholders.
Collaboration – Work cross-functionally, collaborating with key stakeholders to understand challenges and opportunities that marketing can impact.
Communication – Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, whilst also championing the marketing team and demonstrating our impact on the business.
Partner closely with Marketing Leadership, Marketers, Head of Revenue Operations & Sales Ops to define objectives, KPI’s, goals and requirements.

Training Resources & Skill Development:

ABM Software & Training (Demandbase, 6th Sense)
MAP Training (Marketo)
Revenue Marketing Hub – hundreds of resources for strategies, frameworks, templates to use in your engagements with customers.
Rev Ops Hub – Resources for operational development of strategies for abm, demand gen and more.
Additional Training as needed

Key Relationships:

Marketing & Sales Leadership, Account Executives, Marketing Operations, Sales Operations

Key Competencies:

Requited Experience & Skills:

This role requires a seasoned professional with real-world marketing experience (5+ years) in either revenue marketing (demand generation), marketing operations or Revenue Operations.
Experience working with SAAS organizations
Experience developing operational programs that are centralized and de-centralized & executing program architecture from inception to completion
Experience using Salesforce & 1 or more of these Marketing Automation Platforms (Marketo, Pardot, Hubspot) as well as other common technologies
Zoom, Powerpoint or Google Slides, Excel or Google Sheets, Slack, Asana, Outlook, Google Drive & Vidyard)
Strong writing skills and able to create slide decks
Excellent communication skills
Strong analytical skills
Experience presenting to senior leadership or stakeholders
Experience with ABM Platforms & technologies preferred - Demandbase, 6Sense, Terminus

Attributes/Behaviors:

Curious Problem Solver – Regularly seek solutions to problems and challenges on the fly
Growth Mindset –believe your capabilities can be developed through dedication and hard work. The idea of doing something ‘new’ doesn’t deter you but rather ignites curiosity and willingness to learn on the job.
Versatile—can change priorities/requirements, act fast, and be decisive in critical situations—all with a “can-do” attitude
Results-driven, passionate about achieving goals, meeting deadlines, and exceeding performance targets
Customer-focused (internal and external)—able to consider and act on others’ motivations and challenges
Organized and solution-oriented—able to identify the immediate needs of a situation and establish a plan for meeting them; when problems arise, you don’t just acknowledge them: you think about how to solve them
Confident, communicative, and collaborative—someone who values working with and learning from experts, and someone who can provide direction
Quality and detail-oriented, ensuring processes are followed and deliverables meet high standards
Consistent, reliable, and self-starting

Candidate Profile:

Seeking an opportunity to make a direct impact on a business.
Strategist who enjoys empowering others via technology, process & system optimization.
Values autonomy, work life balance & freedom to prioritize the two in different intervals throughout the year – works and takes time off. Both provide value to each side of the coin (person / professional life).
Compassionate & self-aware – recognizes the inevitability of imperfection & embraces the learning and growth for oneself and our customers.

About DG Marketing:

We help our customers grow revenue, scale their marketing efforts and generate meaningful and profitable buyer experiences.

Our customers work with us because we believe B2B SaaS organizations can attain a predictable revenue engine via smart strategies, best-in-class system operations & processes that support the most vital resources of any business – its people!

Each team member is part-seasoned marketing professional, part-technologist & part consultant. This means our team is highly strategic, boldly accountable & able to transform innovative strategies into actionable processes.
We value being people-centric, tech savvy, strategic, innovative, and authentic. We are collaborative as a team and provide feedback, share knowledge & lift each other up!

Apply Now