
Hi, I'm Deanna Graves.
Your Future ABM Leader.
I’ve led enterprise growth strategies at Adobe, Marketo, Stensul, and more. Instead of giving you 60-slide decks and junior staff, I give you a 30-day strategy and embed with your team to make it real. Agencies talk about ABM. I actually run it.
Big Agencies Move Slow.
You Don’t Have Time for That.
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Agencies hand you decks and bill you for status calls.
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I sit inside your team, 2 days a week, building revenue-generating programs fast.
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No layers, no juniors, no wasted time explaining your tech stack for the fifth time.
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Just strategy + execution that drives pipeline.
Strategy + Execution.
All in One.

Trey Miller
Private Equity Partner
All of our CEO's have been incredibly pleased with DG Marketing. We still have companies eight months later, continuing to engage and work with Deanna

Bethany Walsh
VP Marketing
The Team at DG Marketing challenges my assumptions and provides insight into why there is a better, more valuable approach.

Kodie Critzer
Co-Founder
The organization feels like it has a new sense of direction. You were able to course correct a large team and get everyone aligned around meaningful goals. What surprised me was how quickly you built trust and influenced change across so many people.
Why Teams Choose Me Over Big Agencies
✅ Fractional ABM Leadership
❌ Traditional Agencies
1: Faster Execution
You work directly with me — a senior ABM/Demand Gen leader who embeds in your team 2 days a week. In 30 days, you’ll have a live plan and execution in motion.
2: Real Expertise, No Junior Hand-Offs
I’ve led ABM and Demand Gen at Adobe, Marketo, Stensul, Vidyard, Esri, and more. I build systems that generate pipeline, not just PowerPoint slides.
3: No Upsells, Just What You Need
My engagements are simple: 30-day ABM strategy sprint, then fractional leadership 2 days/week. No bloated retainers, no scope creep.
Agencies burn 90 days building decks, assigning account managers, and looping in junior staff who don’t know your business.
Agencies bait you with senior talent in the pitch, then disappear and hand your account to “associate consultants” who are still figuring out what ABM stands for.
Agencies love upsells — analytics packages, creative bundles, “strategic workshops” that sound good but don’t move pipeline.
How it Works
30 days to strategy. 3–6 months to execute. Ongoing support to scale.
30-Day Strategy Sprint
I interview key stakeholders and audit your tech stack, campaigns, and operations. In 30 days, you’ll have a clear ABM strategy tailored to break into enterprise markets and accelerate pipeline growth.
3–6 Month Execution Roadmap
Together, we run the plays. From ABM campaigns to data architecture and reporting, I embed in your team 2 days/week to orchestrate strategy and execution — turning the plan into pipeline.
Built to Scale
The roadmap grows with you — from a single ABM lead to a fully aligned revenue team. It includes OKRs, prioritized ABM plays (1:1, 1:few, 1:many), budget guidance, and the operational milestones needed to hit enterprise pipeline goals.
EXPERIENCE
Certifications




