Marketing Operations Service Level Agreement
Services, services, services.
We seem to be in a world of managed services.
Everyone’s outsourcing nowadays. And when they’re not outsourcing, they’re insourcing in an outsourced way.
It’s all very confusing.
That’s why we’ve decided to break down the core document which tends to regulate and organize this kind of service provision: the humble service-level agreement (SLA).
Service-level agreements, amongst other things, bolster trust in and between organizations – making it clear what needs to be done, to what standard, and when.
Trust is a hugely important thing in business. Accenture’s Competitive Agility Index found:
following a drop in trust, a company’s index score drops 2 points on average, negatively impacting revenue growth by 6% and EBITDA by 10% on average.
One of the main ways to keep trust alive in your business is to know what is expected of people and to hold them to it. Enforce reliability.
SLAs are one mechanism to help you in that battle.
In this Process Street article we’ll answer the following questions:
For those wanting to dive straight into SLA-related templates, you’re in luck.