INTENSIVE WORKSHOP
Revenue Architect
Empower your portfolio companies with a blueprint of their path towards predictable pipeline
By investing in a 1-3 day workshop (live or virtual), your portfolio companies will have the opportunity to work with B2B Marketing Experts to design their marketing journey to predictable pipeline.
Whether your portfolio companies are in early stages of growth or already have a revenue system in place, this workshop is designed to help their Marketing efforts excel in the competitive B2B Landscape. We highlight individual & collective strengths, share valuable insights & illuminate an actionable path towards a more scientific data-driven approach to marketing.
LIMITED
NEW Q3 DATES AVAILABLE
Pricing varies by location & preference for virtual or live event
Who is this for?
We design custom workshops for Private Equity and Venture Capitalist firms to support their portfolio companies with B2B Marketing expertise. We work directly with revenue leadership teams including: CEO's, Marketing and Sales Leadership as well as Customer Success.
Who are we?
DG MARKETING SERVICES
We're the "DG Marketing Team" a boutique agency of revenue marketing, revops & analytics professionals who consult b2b organizations who are in their key stages of growth. We are those 'builder' types who believe strategies are rendered useless until they are grounded in actionable system & processes that scale. We've been in your shoes as business leaders leading global marketing, sales & product teams from reputable brands from start-up to pre-IPO. (Marketo, Cvent, Twilio, Demandbase, Chorus AI)
DEANNA GRAVES
CEO of DG Marketing
Revenue Marketing Consultant
10+ yrs in B2B Marketing with 7 yrs leading global demand generation teams (Marketo), ABM strategies (Demandbase)
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Passionate about leading a team that supports customers with revenue. marketing, operations & analytics.
GRANT GRIGORIAN
CEO of Mogi
Marketing Analytics Consultant
14+ yrs in B2B analytics with 4 yrs as CEO of marketing analytics apps, one of which was acquired by Demandbase.
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Enjoys supporting customers with Salesforce development, analytics, data visualization, and marketing attribution.
KRISTEN MALKOVICH
Director of Revenue Operations at DG Marketing
12+ yrs of Marketing & RevOps experience. A ‘Swiss army knife’, her experience spans: marketing ops, field marketing, rev-ops & more. She is a 6X Marketo Champion & certified solutions architect (less than 100 in the world!)
WHY ATTEND?
Define your Revenue Marketing Strategies to Support your G2M
Define the right mix of revenue marketing strategies for your organization and learn how to blend the right strategies for your business model. Course content will include information on how to:
IMPLEMENT
Account-Based Marketing (ABM)
Learn how to implement a highly targeted approach to B2B marketing through ABM. Understand the principles behind identifying key accounts, crafting personalized campaigns, and nurturing relationships that lead to long-term success.
EMBRACE
Product-Led Marketing
Discover how to leverage your product as a powerful marketing tool. Gain insights into creating a customer-centric approach, designing product experiences that drive growth, and optimizing your marketing efforts through product-led strategies.
IGNITE
Demand Generation
Uncover proven tactics for generating demand in the B2B space. From effective lead generation techniques to nurturing prospects through the sales funnel, our workshop will equip you with the tools to drive consistent and scalable demand for your products or services.
Harness the Power of B2B Marketing Analytics
Explore the world of marketing analytics and data-driven decision-making. Learn how to effectively measure the impact of your marketing efforts, identify actionable insights, and optimize your campaigns for maximum ROI.
Transform your Revenue Operations
Discover the transformative power of Revenue Operations in maximizing your company's revenue potential. Say goodbye to siloed departments and hello to seamless collaboration across sales, marketing, and customer success. Learn how Revenue Operations can streamline processes, improve efficiency, and ultimately boost your bottom line. Get ready to unleash the revenue-generating machine within your organization and become the hero your CFO didn't know they needed.
WHY CHOOSE OUR WORKSHOP?
B2B doesn't have to be boring.
Why not laugh, connect & share stories?
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EXPERT-LED SESSIONS:
Benefit from the expertise of industry-leading professionals leading marketing teams from notable brands like Marketo, Twilio, Engagio and more. Our workshop facilitators bring a wealth of real-world experience and practical knowledge working in revenue marketing, revops & product development for marketing analytics.
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INTERACTIVE LEARNING ENVIRONMENT:
No more dozing off during boring lectures! Brace yourself for hands-on activities, group discussions, and case studies that will keep you on your toes.
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ACTIONABLE TAKEAWAYS:
We won't just fill your head with fluff and buzzwords. You'll walk away with practical strategies, templates, and resources that you can actually use in your day to day.
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NETWORKING OPPORTUNITIES:
Connect with fellow business leaders, industry experts, and build valuable relationships.
QUOTES FROM ATTENDEES
"I really loved the overarching theme of how there are many different. types of marketing (it's not just posting on social media), and how each different component of marketing can drive a different part of the business."
"We enjoyed the account-based marketing, meeting new people from NCP and seeing people from the other portfolio companies again."
"The Candor & frankness of the second speaker"
"I loved the way it was put together in an easy-to-understand way for the people in the room who do not typically know about, or understand the different components of marketing. It was great for them to hear how 'marketing' truly works. Great Event!"
"The 'funniest' and favorite moment of the event was taking about data privacy and whether or not to put an unsubscribe disclaimer at the bottom of an email, or take advantage of U.S. regulations before they get more strict."