ONLINE OR IN-PERSON

Training & Education

Provide your team with active coaching so they can continuously improve. Our goal is to enable your team with a human-centered approach that provides the individual, the team and the org with the fundamental skills needed to succeed

Account-Based Marketing

Benchmarking:​​

Intake session(s) from you and your team to determine course emphasis, actionable insights and initial skill-level.

 

Key Learning Objectives:

•   Ability to define Account Based Marketing (ABM).

•   Understand what is driving the need for ABM.

•   Know how to explain ABM principles and share examples of campaigns.

•   Learn how top performers approach ABM programs.

•   How to implement a test and measure approach to an ABM Pilot program.

Group Work Exercises:

•   Hands-on group and individual exercises that showcase your team's ability to problem solve, innovate and progress throughout the course. 

   

 

Benchmarking:​​

Intake session(s) from you and your team to determine course emphasis, actionable insights and initial skill-level.

 

Key Learning Objectives:

•   Understand the differentiators, key inputs, and process required for a successful of modern marketing plan.

•   The assessment and checklist for building an actionable plan linked to your business goals.

•   A step by step process for cascading your plan from leadership to individuals.

•   Learn how top performers in various industries develop a revenue engine from scratch.

•   Key successful strategies to developing campaigns that scale and grow with your organization.

Group Work Exercises:

•   Hands-on group and individual exercises that showcase your team’s ability to problem solve, innovate and progress throughout the course.

Revenue Marketing for Emerging B2B

Measure what Matters

Benchmarking:​​

Intake session(s) from you and your team to determine course emphasis, actionable insights and initial skill-level.

 

Key Learning Objectives:

•   Marketing analytics, attribution and technology stack review.

•   Understand the metrics that matter most for revenue marketing and what this data means for your individual role, team and marketing organization overall:

-   Funnel Metrics

-   Campaign Performance

-   ABM vs. Demand Generation

-   ROI and Budget Optimization

-   Attribution

•   Learn what the various attribution models mean and how to select the best fit for your organization.

•   Review top performing marketing technologies and which analytics are fueled by technologies, people and processes.

•   Assess the performance of your current tech stack and identify gaps.

•   A checklist of key considerations for campaign optimization at the individual and team level.

•   Benchmarking strategies for each role and function within the organization w/KPI development direction to improve team impact

Group Work Exercises:

•   Hands-on group and individual exercises that showcase your team’s ability to problem solve, innovate and progress throughout the course.