ONLINE OR IN-PERSON
Training & Education
Provide your team with active coaching so they can continuously improve. Our goal is to enable your team with a human-centered approach that provides the individual, the team and the org with the fundamental skills needed to succeed
Account-Based Marketing
Benchmarking:​​
Intake session(s) from you and your team to determine course emphasis, actionable insights and initial skill-level.
Key Learning Objectives:
• Ability to define Account Based Marketing (ABM).
• Understand what is driving the need for ABM.
• Know how to explain ABM principles and share examples of campaigns.
• Learn how top performers approach ABM programs.
• How to implement a test and measure approach to an ABM Pilot program.​
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Group Work Exercises:
Hands-on group and individual exercises that showcase your team's ability to problem solve, innovate and progress throughout the course.
Benchmarking:​​
Intake session(s) from you and your team to determine course emphasis, actionable insights and initial skill-level.
Key Learning Objectives:
• Understand the differentiators, key inputs, and process required for a successful of modern marketing plan.
• The assessment and checklist for building an actionable plan linked to your business goals.
• A step by step process for cascading your plan from leadership to individuals.
• Learn how top performers in various industries develop a revenue engine from scratch.
• Key successful strategies to developing campaigns that scale and grow with your organization.
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Group Work Exercises:
Hands-on group and individual exercises that showcase your team’s ability to problem solve, innovate and progress throughout the course.
Revenue Marketing for Emerging B2B
Measure What Matters
Benchmarking:​​
Intake session(s) from you and your team to determine course emphasis, actionable insights and initial skill-level.
Key Learning Objectives:
• Marketing analytics, attribution and technology stack review.
• Understand the metrics that matter most for revenue marketing and what this data means for your individual role, team and marketing organization overall:
- Funnel Metrics
- Campaign Performance
- ABM vs. Demand Generation
- ROI and Budget Optimization
- Attribution
• Learn what the various attribution models mean and how to select the best fit for your organization.
• Review top performing marketing technologies and which analytics are fueled by technologies, people and processes.
• Assess the performance of your current tech stack and identify gaps.
• A checklist of key considerations for campaign optimization at the individual and team level.
• Benchmarking strategies for each role and function within the organization w/KPI development direction to improve team impact
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Group Work Exercises:
Hands-on group and individual exercises that showcase your team’s ability to problem solve, innovate and progress throughout the course.