For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences.
ABM campaigns don't just include top of the funnel activities, it also uses events and paid media to reach people
Intake session(s) from you and your team to determine course emphasis, actionable insights and initial skill-level.
Key Learning Objectives:
Ability to define Account Based Marketing (ABM).
Understand what is driving the need for ABM.
Know how to explain ABM principles and share examples of campaigns.
Learn how top performers approach ABM programs.
How to implement a test and measure approach to an ABM Pilot program.
Group Work Exercises:
Hands-on group and individual exercises that showcase your team's ability to problem solve, innovate and progress throughout the course.
Understand the differentiators, key inputs, and process required for a successful of modern marketing plan.
The assessment and checklist for building an actionable plan linked to your business goals.
A step by step process for cascading your plan from leadership to individuals.
Learn how top performers in various industries develop a revenue engine from scratch.
Key successful strategies to developing campaigns that scale and grow with your organization.
Hands-on group and individual exercises that showcase your team’s ability to problem solve, innovate and progress throughout the course.
Marketing analytics, attribution and technology stack review.
Understand the metrics that matter most for revenue marketing and what this data means for your individual role, team and marketing organization overall:
ABM vs. Demand Generation
ROI and Budget Optimization
Learn what the various attribution models mean and how to select the best fit for your organization.
Review top performing marketing technologies and which analytics are fueled by technologies, people and processes.
Assess the performance of your current tech stack and identify gaps.
A checklist of key considerations for campaign optimization at the individual and team level.
Benchmarking strategies for each role and function within the organization w/KPI development direction to improve team impact